Privacy Policy

1. Introduction

At DelightLoop, we understand the importance of data privacy in the digital age, especially when leveraging advanced artificial intelligence for marketing and sales automation. This Policy outlines our practices concerning data collection, usage, sharing, and security, ensuring compliance with relevant data protection laws and regulations. Our goal is to provide clarity on how your data is managed within our ecosystem, particularly as it pertains to the sophisticated AI functionalities embedded in our platform, such as psychographic profiling and automated gift matching. By using our Services, you acknowledge and agree to the data practices described in this Policy.

2. Data collected

DelightLoop collects various types of data to provide and improve its Services, and to comply with legal obligations. The data collected can be broadly categorized into information provided by the Customer, data generated through the use of the Services, and data obtained from third-party sources.

2.1 Information you provide to us

We collect information that Customers directly input into the DelightLoop Platform or integrate from their existing systems. This may include:

• Account and Profile Information: Contact details (e.g., name, email address, phone number), company name, billing information, and login credentials. Customers may also provide optional profile details such as display name, job title, and preferences.
• Customer Content: Data uploaded or integrated by the Customer, such as CRM data, contact lists, sales records, communication histories, and any other information related to their prospects, leads, and existing customers. This content is essential for the AI Agent to perform psychographic profiling, gift matching, and other service functionalities.
• Communication and Support Information: Information exchanged between the Customer and DelightLoop, including support inquiries, feedback, and other correspondence. This may include contact information, a summary of the problem, and any relevant documentation or screenshots.
• Payment Information: For paid Services, we collect billing details, including billing representative name and contact information, and payment card details via secure payment processing services.

2.2 Information we collect automatically when you use the Services

As Customers and their end-users interact with the DelightLoop Platform, certain data is automatically generated and collected. This includes:

• Usage Data: Information about how the Services are accessed and used, including features utilized, links clicked, type, size, and filenames of attachments uploaded, frequently used search terms, and interaction patterns within the Services. We also collect information about the teams and individuals you collaborate and communicate with most frequently.
• Device and Connection Information: We collect information about the computer, phone, tablet, or other devices used to access the Services. This includes connection type and settings, operating system, browser type, IP address, URLs of referring/exit pages, device identifiers, and crash data. We use IP address and/or country preference to approximate your location for a better service experience.
• Cookies and Other Tracking Technologies: DelightLoop and its third-party partners use cookies, web beacons, and similar tracking technologies (e.g., device identifiers and pixels) to provide functionality, analyze usage, and recognize you across different Services and devices. For more information, please refer to our Cookies and Tracking section below.
• AI-Generated Insights: Data derived from the processing of Customer Content by DelightLoop’s AI Agents. This includes psychographic profiles, gift recommendations, ROI predictions, and lead scoring. These insights are generated through complex algorithms and machine learning models.
• Gifting Activity Data: Details related to gifting campaigns, including gift types, recipient information, delivery status, redemption rates, and associated costs.

2.3 Information we receive from other sources

DelightLoop may obtain data about you from other sources to enrich Customer Content and enhance the accuracy of its AI Agents, or to facilitate service provision. This may include:

• Other Users of the Services: Other users may provide information about you when they submit content through the Services (e.g., mentioning you in a comment) or invite you to use the Services.
• Third-Party Services and Integrations: If you or your administrator integrate or link a third-party service with our Services (e.g., using Google credentials to log in), we may receive information from that service as permitted by your settings.
• Publicly Available Information: Data from public sources such as LinkedIn, company websites, and other online platforms to build comprehensive profiles of prospects and customers.
• Data Providers: Information from third-party data providers to supplement and verify Customer Content, ensuring the AI Agents have the most accurate and up-to-date information for profiling and targeting.
• Our Related Companies: We may receive information from our corporate affiliates.

2.4 Information we collect from gift recipients

When a DelightLoop customer identifies an individual (a “gift recipient”) to whom that customer wants to offer a gift or direct mailing through our Service, we will communicate with that gift recipient to make the offer and complete the gift delivery. As a gift recipient, you may be asked to provide or confirm personal information to enable successful delivery of the gift, including your name, email address, physical mailing address, and phone number. This personal information about you will be used only for the purpose of delivering our Service and may be shared with our sub-processors to enable this delivery. With regard to the information you provide, you have all of the data privacy rights identified in this Policy, including rights to access, rectification, erasure, restriction of processing, data portability, and the right to object, as applicable under law.

3. How data is used

DelightLoop uses the collected data primarily to provide, maintain, protect, and improve its Services, and to develop new ones. The specific purposes for which we use data include:

3.1 Service delivery and improvement

• Operating and Delivering Services: To operate and deliver the core functionalities of the DelightLoop Platform, including enabling automated gifting campaigns, managing recipient information, and facilitating gift delivery.
• Personalization and Customization: To personalize the user experience and provide tailored recommendations, content, and features based on Customer Content, usage patterns, and interests. This includes customizing your experience on the Service.
• Service Enhancement: To understand how users interact with the Services, identify areas for improvement, and develop new features and functionalities.
• Technical Support: To provide customer support, troubleshoot issues, and respond to inquiries.

3.2 Specific uses related to AI

• Psychographic Profiling: Our AI Agents (e.g., Gifty) process Customer Content and third-party data to build detailed psychographic profiles of individuals. This profiling helps in understanding recipient preferences, behaviors, and motivations to recommend the most suitable gifts.
• Gift Prioritization and Matching: The AI Agents analyze various signals to prioritize potential gift recipients who are most likely to yield a high Gift ROI. This involves matching individuals with appropriate gifts from the Customer’s catalog based on their profiles and the Customer’s budget.
• Lead Generation and Qualification: The DelightDiscover AI Agent uses collected data to identify ideal customer personas and generate qualified leads for the Customer’s pipeline, focusing on individuals with high intent to buy.
• Model Training and Optimization: Data, including Customer Content (in an aggregated and anonymized form where appropriate), may be used to train and improve our machine learning models and AI algorithms. This continuous learning process enhances the accuracy and effectiveness of our AI Agents over time.

3.3 Communication

• Service-Related Communications: To send administrative messages, technical notices, updates, security alerts, and support messages.
• Marketing and Promotional Communications: To send promotional communications about DelightLoop’s products and services, including newsletters, offers, and events, and to market, promote, and drive engagement with the Services, where permitted by law and in accordance with your communication preferences.

3.4 Legal and security purposes

• Compliance: To comply with legal obligations, enforce our terms and conditions, and protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.
• Fraud Prevention: To detect, prevent, and investigate fraudulent transactions, unauthorized access to the Service, and other illegal activities.

4. Data sharing and disclosure

DelightLoop does not sell, rent, or trade Customer Content or personal data to third parties for their direct marketing purposes. We may share and disclose data in the following circumstances:

4.1 Service providers

We may engage third-party service providers to perform functions on our behalf, such as hosting, data analysis, payment processing, customer support, and marketing assistance. These service providers will have access to the data necessary to perform their functions but are obligated not to use it for any other purpose. We ensure that all such third parties are subject to appropriate confidentiality and data protection obligations.

4.2 With customer consent

We may share or disclose data with third parties when we have the Customer’s explicit consent to do so.

4.3 Legal requirements and law enforcement

DelightLoop may disclose data if required to do so by law or in the good faith belief that such action is necessary to:

• Comply with a legal obligation or respond to valid requests by public authorities (e.g., a court order or subpoena).
• Protect and defend the rights or property of DelightLoop.
• Prevent or investigate possible wrongdoing in connection with the Services.
• Protect the personal safety of users of the Services or the public.
• Protect against legal liability.

4.4 Business transfers

In the event that DelightLoop is involved in a merger, acquisition, asset sale, or other corporate transaction, Customer Content and other data may be transferred as part of that transaction. We will notify Customers via email and/or a prominent notice on our website of any change in ownership or uses of their personal data, as well as any choices they may have regarding their personal data.

4.5 Aggregated or anonymized data

We may share aggregated or anonymized data that does not directly identify any individual or Customer with third parties for various purposes, including analytics, research, and marketing. This type of data cannot be used to identify you and is used to understand trends and improve our Services.

5. Data security

DelightLoop is committed to protecting the security of your data. We implement and maintain a variety of technical and organizational security measures designed to protect Customer Content and personal data from unauthorized access, use, alteration, and disclosure. These measures are continuously reviewed and updated to adapt to new threats and technologies.

5.1 Security measures

Our security practices include, but are not limited to:

• Encryption: Data is encrypted both in transit (using TLS/SSL) and at rest (using industry-standard encryption algorithms) to prevent unauthorized interception and access.
• Access Controls: Strict access controls are in place to limit access to Customer Content and personal data to authorized personnel only, based on the principle of least privilege.
• Regular Security Assessments: We conduct regular security audits, vulnerability assessments, and penetration testing to identify and address potential security weaknesses.
• Employee Training: All DelightLoop employees receive regular training on data privacy and security best practices to ensure they understand their responsibilities in protecting sensitive information.
• Incident Response Plan: We have a comprehensive incident response plan in place to quickly detect, respond to, and mitigate the impact of any potential data breaches or security incidents.

5.2 Data retention policies

DelightLoop retains Customer Content and personal data for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods may vary depending on the type of data and the purpose for which it was collected. Upon termination of the Customer Agreement, DelightLoop will securely delete or anonymize Customer Content within a reasonable timeframe, unless otherwise required by law or agreed upon with the Customer.

6. User rights

DelightLoop respects your data privacy rights and provides mechanisms for you to exercise control over your personal data. Depending on your jurisdiction, you may have the following rights:

• Right to Access: You have the right to request access to the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain conditions, such as when you contest the accuracy of the data.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal data under certain circumstances, particularly when the processing is based on legitimate interests or for direct marketing purposes.
• Rights in Relation to Automated Decision-Making and Profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

6.1 How to exercise your rights

To exercise any of these rights, please contact us using the contact information provided in Section 10 of this Policy. We will respond to your request in accordance with applicable data protection laws. Please note that we may require you to verify your identity before processing your request to ensure the security of your personal data.

7. Cookies and tracking technologies

DelightLoop and its third-party service providers may use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and interactions with our Services. These technologies help us to:

• Improve User Experience: Remember your preferences, login information, and provide a more personalized experience.
• Analyze Usage: Understand how users engage with our platform, identify popular features, and track the effectiveness of our marketing campaigns.
• Target Advertising: Deliver relevant advertisements to you on other websites or platforms based on your interests and browsing history.

7.1 What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site.

7.2 Your choices regarding cookies

Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed. However, please note that disabling cookies may affect the functionality and features of the Services.

7.3 Do Not Track

Some browsers offer a “do not track” (“DNT”) option. Because no common industry or legal standard for DNT has been adopted by industry groups, technology companies, or regulators, we do not respond to DNT signals. We will continue to monitor developments around DNT browser technology and the implementation of a standard.

Change cookie settings for this website

8. International data transfers

DelightLoop operates globally, and as such, your data may be transferred to, stored, and processed in countries other than your own, including the United States where DelightLoop is headquartered. These countries may have data protection laws that are different from the laws of your country. When transferring data across borders, we implement appropriate safeguards to ensure that your data remains protected in accordance with this Policy and applicable data protection laws. These safeguards may include:

• Standard Contractual Clauses (SCCs): Implementing SCCs approved by relevant authorities (e.g., the European Commission) for transfers of personal data from the European Economic Area (EEA) to countries not deemed to provide an adequate level of data protection.
• Binding Corporate Rules (BCRs): For intra-group transfers, where applicable.
• Adequacy Decisions: Relying on adequacy decisions issued by relevant authorities for certain countries.

By using our Services, you consent to the transfer of your data to countries outside of your country of residence, including the United States, for the purposes described in this Policy.

9. Changes to the privacy policy

DelightLoop may update this Data Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes to this Policy, we will notify you by posting the updated Policy on our website and updating the “Effective Date” at the top of this Policy. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.

10. Contact information

If you have any questions or concerns about this Data Privacy Policy or our data practices, please contact us at:

• DelightLoop, Inc.
• 5410 Riverstone Crossing Dr., Sugar Land, TX 77479
• Email: support@delightloop.com

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.